Tableau White Papers

This campaign for Tableau ran across social and web in both video and html5. Building on the existing brand guidelines the brief required us to take static elements and inject new life and interest using more engaging copy and animation. Procedural animations were developed for each brand element reinforcing Tableau’s key benefits as a data visualisation tool.

We developed a standardised formula that could be applied to all creative messaging in the campaign and roll out over various formats and technical requirements including animated HTML for Google ads & video for Linkedin and Twitter.

Concept storyboard:

Final creative: