Seniors Rights existing website was developed with a proprietary CMS that required constant updating by third parties to maintain, creating unnecessary cost and inefficiencies.
Recognising the need for a better solution I began a requirements gathering process, interviewing key stakeholders, researching best practice in the industry and understanding constraints and opportunities.
Armed with this information an initial prototype was developed with a number of high trafffic pages. A codesign process was then initiated with older Australians and industry professionals to ensure the proposed solution met the requirements of key target markets.
After a refinement process informed by the codesign workshops the prototype was developed into a comprehensive digital solution that better meets the needs of both the organisation and it’s clients.
Accessibility for a diverse audience and readability is core to the solution, with clear paths to action for clients who are often in vulnerable and sometimes desperate situations.