CASIO 50th Anniversary

For its 50th Anniversary, CASIO wanted a campaign that spoke to its cultural impact and legacy as an innovative and unique watch brand that has played a part in the lives of many diverse people.

To build anticipation, we began with a teaser campaign targeting the CASIO fan base, informing them that something special was happening soon to celebrate the landmark achievement.

A competition mechanic was developed to capture the unique stories, memories and experiences people have with their CASIO watches. Fans recorded their stories for a chance to win money can’t buy CASIO products and merch.

Roving teams also collected CASIO stories in vox pops style to create highly engaging content.