With COVID 19 impacting some of Sydney Kid’s traditional awareness creating avenues the Bandaged Bear 2021 appeal needed to think digitally for it’s campaign.
We worked hand in hand with the internal team to promote awareness around the appeal using a branded filter on Instagram and Facebook. The filter transforms users into a human version of the iconic bandaged bear. As Facebook and Instagram have no donation mechanic, key to the strategy was building awareness, however the platforms also have strict branding requirements that prevent use of logos and other brand elements in filters. We pushed the boundaries and were able to get a fun, strong & engaging branded experience approved.