An award winning social impact platform
As a fast food restaurant operating in an issues-rich environment, KFC retained Edelman to help build brand reputation and design a social impact strategy which would help engender trust in KFC Australia.
In 2018, the KFC Youth Foundation was founded; an opportunity to go beyond the restaurants and help to give all young Australians the confidence, skills and support. Core to the KFC business, and now the sole fundraising mechanism, the foundation was to be a highly visual, ownable platform for all of KFC’s social impact initiatives.
Working across multiple divisions within Edelman including creative, video, design, the corporate and brand team, came together to deliver a multifaceted year-long creative campaign to launch the campaign to multiple target markets, garner mass coverage and generate donations for the foundation.
WINNER: Mumbrella CommsCon Award